Tips for Starting a New Business

Not easy to start a new business. Instead of directly doing business transactions, a beginner usually stuck with a bustle-bustle that it distanced him to embark on real business activity. If only one-two-three days of hell are still lucky. What often happens instead until weeks or months without doing real business. You can call anything. Busy making cards, busy choosing fonts or company logo, or busy thinking about the valuable business concept.

It is true for starting a business takes preparation, or as said Robert Spiegel, author of "The Shoestring Entrepreneur's Guide to the Best Home-Based Businesses", that prepare a business is like a pencil tip menyerut. Your business activity must not only on what seruncing your pencil tip, but how you use a sharp pencil is your business success.

If you are experiencing such conditions, there are 10 steps according to Robert Spiegel that you need to remember and do:
# 1. Make a List Work Stick it in place is always visible to you. Give signs and colors that attract attention. List was a "compass" guide to starting your business you run and managed.

# 2. Moving Quickly Tirulah how a baby learning to walk. Falling-up, without ever giving up, with small steps. Likewise you should have when starting a business. Although few, short, and small, immediately stepped. Realized list your work, focus, because it will reduce the fear and strangeness that you experience. Doubts of doubt only lost by action.

# 3. Get Customers or Clients If you do not have customers or clients, you can not be said to have a business, So, get your first customer or client to start your new business. Serve, care, and satisfy your first customer.

# 4. Forget Perfection You might not expect everything to be perfect when you are beginning your new business starting. There must be problems and obstacles. But never mind, it is unusual and very reasonable. Here, realistic attitude and your patience is needed.

# 5. Pick Hard Working Employees It is very important in the early pioneering new business, you are surrounded by people that the spirit and hardworking. This will create a passionate environment so that more and add ammo to your business work.

# 6. Talk About Business Condition yourself in the business world and as a businessman. Change your choice of words and language in everyday life. Talk to your company as a business, not about a business. Convince yourself that you are running a business. Because, if you do not believe in your business, how can you expect others to believe. Do not say the words that show you (like) is not serious in business. For example, "I'm trying to start a business". Say "It's my business."

# 7. Respect Yourself We all like appreciation. It's time to be honest with yourself, every week, ask yourself whether you've done something worthy of respect, something tangible effect on the progress of your business. Feel free to celebrate.

# 8. Make All Accountable Find a business partner, organizations or other business owners who could, directly or indirectly, supervise your new business. This step is important so that you are always forced to make serious steps that could be accounted for. This step also keeps you on the path of your business goals.

# 9. Anticipation of Growth Period Make sure that your business is not obsolete. That is why you are advised not to spend long time to sharpen your pencil tip. For the more important is to do something for your business. Here, you must be sensitive to the times.

# 10. Remember Your Dreams When your business has started to walk, do not be afraid to come out of the "safe zone" you. Tell yourself, "Now I've got my own business. Time to bring up my business. " Changing goals and create new dreams can also refresh your spirit as the beginning of your new business starting.
Good luck! Good luck.

Source: Bentrepreneur, February 2007

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Marketing Scope

Marketing Scope

1. Understanding
2. Concept Marketing
3. Evaluation Management
4. Differences Fundamental Concepts Sales With Marketing Concepts

A. Understanding Marketing

In general, marketing tends to be defined as the process of distribution of goods or services produced by a company or koorporat to consumers.

Note the following definitions-definitions:

1. Understanding Marketing According to H. Nystrom
2. Marketing is an activity distribution of goods or services from the hands of producer to consumer.
3. Definition of Marketing by Philip and Duncan
4. Marketing is something that covers all the steps needed to put used or tangible goods into the hands of consumers.
5. Understanding Marketing The Marketing Association of the United States of America / American Association Merketing
6. Marketing is the execution of trading activities which are directed to the flow of goods and services from producers to consumers.

source: http://organisasi.org

If we look at the above sense, then marketing is defined as an activity only distribute products from producers to consumers. With such understanding to be no difference between marketing and sales.

Until now many people, including some executives, have not understood the real difference two terms are different concepts.

In the concept sale, a company launching a new product. After that, the company has used any method of sale to woo consumers to buy the product. Having persuaded consumers, it is expected they will buy these products so the company makes a profit. So, in the sales concept, directing the company in accordance with consumer demand for its products. This is different to the concept of marketing. In the marketing concept, companies step begins with the assessment to find out what consumers want or need. Later, the company is developing a product that can meet the desires or needs of consumers, from here the company a profit. Here, companies adapt their products to meet demands

or consumer needs.

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Social Marketing

Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.[1] Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits.

Although "social marketing" is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification.

The primary aim of social marketing is "social good", while in "commercial marketing" the aim is primarily "financial". This does not mean that commercial marketers can not contribute to achievement of social good.

Increasingly, social marketing is being described as having "two parents"—a "social parent" = social sciences and social policy, and a "marketing parent" = commercial and public sector marketing approaches.

Beginning in the 1970s, it has in the last decade matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing.

Social marketing must not be confused with social media marketing.


Applications of social marketing

Health promotion campaigns in the late 1980s began applying social marketing in practice. Notable early developments took place in Australia. These included the Victoria Cancer Council developing its anti-tobacco campaign "Quit" (1988), and "SunSmart" (1988), its campaign against skin cancer which had the slogan Slip! Slop! Slap!.[2]

WorkSafe Victoria, a state-run Occupational Health and Safety organization in Australia has used social marketing as a driver in its attempts to reduce the social and human impact of workplace safety failings. In 2006, it ran "Homecomings", a popular campaign that was later adopted in New South Wales, Queensland and Western Australia, and named the 2007 Australian Marketing Institute Marketing Program of the Year[3]

DanceSafe followed the ideas of social marketing in its communication practices.[citation needed]

On a wider front, by 2007, Government in the United Kingdom announced the development of its first social marketing strategy for all aspects of health.[4]

Two other public health applications include the CDC's CDCynergy training and software application,[5] and SMART (Social Marketing and Assessment Response Tool).[6]

Social marketing theory and practice has been progressed in several countries such as the US, Canada, Australia, New Zealand and the UK, and in the latter a number of key Government policy papers have adopted a strategic social marketing approach. Publications such as "Choosing Health" in 2004,[4] "It's our health!" in 2006; and "Health Challenge England" in 2006, all represent steps to achieve both a strategic and operational use of social marketing. In India, especially in Kerala, AIDS controlling programs are largely using social marketing and social workers are largely working for it. Most of the social workers are professionally trained for this particular task.[citation needed]

A variation of social marketing has emerged as a systematic way to foster more sustainable behavior. Referred to as Community-Based Social Marketing (CBSM) by Canadian environmental psychologist Doug McKenzie-Mohr, CBSM strives to change the behavior of communities to reduce their impact on the environment [7] Realizing that simply providing information is usually not sufficient to initiate behavior change, CBSM uses tools and findings from social psychology to discover the perceived barriers to behavior change and ways of overcoming these barriers. Among the tools and techniques used by CBSM are focus groups and surveys (to discover barriers) and commitments, prompts, social norms, social diffusion, feedback and incentives (to change behavior). The tools of CBSM have been used to foster sustainable behavior in many areas, including energy conservation [8], environmental regulation [9] and recycling [10]
[edit] Types of social marketing

Social marketing uses the benefits and of doing social good to secure and maintain customer engagement. In social marketing the distinguishing feature is therefore its "primary focus on social good, and it is not a secondary outcome. Not all public sector and not-for-profit marketing is social marketing.

Public sector bodies can use standard marketing approaches to improve the promotion of their relevant services and organizational aims. This can be very important, but should not be confused with social marketing where the focus is on achieving specific behavioral goals with specific audiences in relation to different topics relevant to social good (e.g.: health, sustainability, recycling, etc.). For example, a 3-month marketing campaign to encourage people to get a H1N1 vaccine is more tactical in nature and should not be considered social marketing. Whereas a campaign that promotes and reminds people to get regular check-ups and all of their vaccinations when they're supposed to encourages a long-term behavior change that benefits society. It can therefore be considered social marketing.

As the dividing lines are rarely clear it is important not to confuse social marketing with commercial marketing.

A commercial marketer selling a product may only seek to influence a buyer to make a product purchase.

Social marketers, dealing with goals such as reducing cigarette smoking or encouraging condom use, have more difficult goals: to make potentially difficult and long-term behavioral change in target populations.

It is sometimes felt that social marketing is restricted to a particular spectrum of client—the non-profit organization, the health services group, the government agency.

These often are the clients of social marketing agencies, but the goal of inducing social change is not restricted to governmental or non-profit charitable organizations; it may be argued that corporate public relations efforts such as funding for the arts are an example of social marketing.

Social marketing should not be confused with the Societal Marketing Concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.

Social marketing applies a "customer oriented" approach and uses the concepts and tools used by commercial marketers in pursuit of social goals like Anti-Smoking-Campaigns or fund raising for NGOs.
[edit] Social marketing confusion

In 2006, Jupitermedia announced its "Social Marketing" service,[11] with which it aims to enable website owners to profit from social media. Despite protests from the social marketing communities over the hijacking of the term, Jupiter decided to stick with the name.[12] However, Jupiter's approach is more correctly (and commonly) referred to as social media optimization. Another similar, but different marketing approach is Holistic Marketing which also aims to benefit society, but through aligning the values and ethics of employees and owners of a company with their marketing goals, regardless of the product being marketed.
[edit] History of social marketing

Social marketing began as a formal discipline in 1971, with the publication of "Social Marketing: An Approach to Planned Social Change" in the Journal of Marketing by marketing experts Philip Kotler and Gerald Zaltman.[13] However, earlier, social marketing had already been used as a tool for birth control in India, where a persuasion based approach was favored over a legislative approach.[14]

Craig Lefebvre and June Flora introduced[verification needed] social marketing to the public health community in 1988,[15] where it has been most widely used and explored. They noted that there was a need for "large scale, broad-based, behavior change focused programs" to improve public health (the community wide prevention of cardiovascular diseases in their respective projects), and outlined eight essential components of social marketing that still hold today. They are:

1. A consumer orientation to realize organizational (social) goals
2. An emphasis on the voluntary exchanges of goods and services between providers and consumers
3. Research in audience analysis and segmentation strategies
4. The use of formative research in product and message design and the pretesting of these materials
5. An analysis of distribution (or communication) channels
6. Use of the marketing mix—utilizing and blending product, price, place and promotion characteristics in intervention planning and implementation
7. A process tracking system with both integrative and control functions
8. A management process that involves problem analysis, planning, implementation and feedback functions[16]

Speaking of what they termed "social change campaigns", Kotler and Ned Roberto introduced the subject by writing, "A social change campaign is an organized effort conducted by one group (the change agent) which attempts to persuade others (the target adopters) to accept, modify, or abandon certain ideas, attitudes, practices or behavior." Their 1989 text was updated in 2002 by Philip Kotler, Ned Roberto and Nancy Lee.[17] In 2005, University of Stirling was the first university to open a dedicated research institute to Social Marketing,[18] while in 2007, Middlesex University became the first university to offer a specialized postgraduate programme in Health & Social Marketing.[19]

In recent years there has been an important development to distinguish between "strategic social marketing" and "operational social marketing".

Much of the literature and case examples focus on operational social marketing, using it to achieve specific behavioral goals in relation to different audiences and topics. However there has been increasing efforts to ensure social marketing goes "upstream" and is used much more strategically to inform both "policy formulation" and "strategy development".

Here the focus is less on specific audience and topic work but uses strong customer understanding and insight to inform and guide effective policy and strategy development.

http://en.wikipedia.org/wiki/Social_marketing

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AdSense Policies

Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites. AdSense also lets you provide Google search to your site users, while earning money by displaying Google ads on the search results pages.

AdSense outlined

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Because we may change our policies at any time, please check here often for updates. Pursuant to our Terms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here.

How does it work?
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• Specify where you want ads to appear
• Choose what types of ads can compete for those slots

2. Highest-paying ads display

• Advertisers bid on your inventory in a real-time auction
• Always show the highest-paying ad

3. Get paid

• Google bills advertisers and ad networks
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• Choose within a wide variety of ad formats
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If you have a website that complies with our program policies and eligibility criteria, we encourage you to give a try to AdSense.

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Publishers participating in the AdSense program are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

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