Tips for Starting a New Business

Not easy to start a new business. Instead of directly doing business transactions, a beginner usually stuck with a bustle-bustle that it distanced him to embark on real business activity. If only one-two-three days of hell are still lucky. What often happens instead until weeks or months without doing real business. You can call anything. Busy making cards, busy choosing fonts or company logo, or busy thinking about the valuable business concept.

It is true for starting a business takes preparation, or as said Robert Spiegel, author of "The Shoestring Entrepreneur's Guide to the Best Home-Based Businesses", that prepare a business is like a pencil tip menyerut. Your business activity must not only on what seruncing your pencil tip, but how you use a sharp pencil is your business success.

If you are experiencing such conditions, there are 10 steps according to Robert Spiegel that you need to remember and do:
# 1. Make a List Work Stick it in place is always visible to you. Give signs and colors that attract attention. List was a "compass" guide to starting your business you run and managed.

# 2. Moving Quickly Tirulah how a baby learning to walk. Falling-up, without ever giving up, with small steps. Likewise you should have when starting a business. Although few, short, and small, immediately stepped. Realized list your work, focus, because it will reduce the fear and strangeness that you experience. Doubts of doubt only lost by action.

# 3. Get Customers or Clients If you do not have customers or clients, you can not be said to have a business, So, get your first customer or client to start your new business. Serve, care, and satisfy your first customer.

# 4. Forget Perfection You might not expect everything to be perfect when you are beginning your new business starting. There must be problems and obstacles. But never mind, it is unusual and very reasonable. Here, realistic attitude and your patience is needed.

# 5. Pick Hard Working Employees It is very important in the early pioneering new business, you are surrounded by people that the spirit and hardworking. This will create a passionate environment so that more and add ammo to your business work.

# 6. Talk About Business Condition yourself in the business world and as a businessman. Change your choice of words and language in everyday life. Talk to your company as a business, not about a business. Convince yourself that you are running a business. Because, if you do not believe in your business, how can you expect others to believe. Do not say the words that show you (like) is not serious in business. For example, "I'm trying to start a business". Say "It's my business."

# 7. Respect Yourself We all like appreciation. It's time to be honest with yourself, every week, ask yourself whether you've done something worthy of respect, something tangible effect on the progress of your business. Feel free to celebrate.

# 8. Make All Accountable Find a business partner, organizations or other business owners who could, directly or indirectly, supervise your new business. This step is important so that you are always forced to make serious steps that could be accounted for. This step also keeps you on the path of your business goals.

# 9. Anticipation of Growth Period Make sure that your business is not obsolete. That is why you are advised not to spend long time to sharpen your pencil tip. For the more important is to do something for your business. Here, you must be sensitive to the times.

# 10. Remember Your Dreams When your business has started to walk, do not be afraid to come out of the "safe zone" you. Tell yourself, "Now I've got my own business. Time to bring up my business. " Changing goals and create new dreams can also refresh your spirit as the beginning of your new business starting.
Good luck! Good luck.

Source: Bentrepreneur, February 2007

Read More

Marketing Scope

Marketing Scope

1. Understanding
2. Concept Marketing
3. Evaluation Management
4. Differences Fundamental Concepts Sales With Marketing Concepts

A. Understanding Marketing

In general, marketing tends to be defined as the process of distribution of goods or services produced by a company or koorporat to consumers.

Note the following definitions-definitions:

1. Understanding Marketing According to H. Nystrom
2. Marketing is an activity distribution of goods or services from the hands of producer to consumer.
3. Definition of Marketing by Philip and Duncan
4. Marketing is something that covers all the steps needed to put used or tangible goods into the hands of consumers.
5. Understanding Marketing The Marketing Association of the United States of America / American Association Merketing
6. Marketing is the execution of trading activities which are directed to the flow of goods and services from producers to consumers.

source: http://organisasi.org

If we look at the above sense, then marketing is defined as an activity only distribute products from producers to consumers. With such understanding to be no difference between marketing and sales.

Until now many people, including some executives, have not understood the real difference two terms are different concepts.

In the concept sale, a company launching a new product. After that, the company has used any method of sale to woo consumers to buy the product. Having persuaded consumers, it is expected they will buy these products so the company makes a profit. So, in the sales concept, directing the company in accordance with consumer demand for its products. This is different to the concept of marketing. In the marketing concept, companies step begins with the assessment to find out what consumers want or need. Later, the company is developing a product that can meet the desires or needs of consumers, from here the company a profit. Here, companies adapt their products to meet demands

or consumer needs.

Read More

How Does Google Adsense Work?

1.Choose the type and placement of ad units to be displayed
-Specify where you want ads to appear
-Choose what types of ads can compete for those slots

2.Highest-paying ads display
- Advertisers bid on your inventory in a real-time auction
- Always show the highest-paying ad

3.Get paid
- Google bills advertisers and ad networks
-Get paid through our reliable payment options


More features
-Filter competitors’ or unwanted ads
-Choose within a wide variety of ad formats
- Identify opportunities with performance reports and Google Analytics integration
- Read how publishers found success with AdSense in our case studies

If you have a website that complies with our program policies and eligibility criteria, we encourage you to give a try to AdSense.

Google AdSense Program Policies
Publishers participating in the AdSense program are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

Because we may change our policies at any time, please check here often for updates. Pursuant to our Terms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here.

Read More

Social Marketing

Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.[1] Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits.

Although "social marketing" is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification.

The primary aim of social marketing is "social good", while in "commercial marketing" the aim is primarily "financial". This does not mean that commercial marketers can not contribute to achievement of social good.

Increasingly, social marketing is being described as having "two parents"—a "social parent" = social sciences and social policy, and a "marketing parent" = commercial and public sector marketing approaches.

Beginning in the 1970s, it has in the last decade matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing.

Social marketing must not be confused with social media marketing.


Applications of social marketing

Health promotion campaigns in the late 1980s began applying social marketing in practice. Notable early developments took place in Australia. These included the Victoria Cancer Council developing its anti-tobacco campaign "Quit" (1988), and "SunSmart" (1988), its campaign against skin cancer which had the slogan Slip! Slop! Slap!.[2]

WorkSafe Victoria, a state-run Occupational Health and Safety organization in Australia has used social marketing as a driver in its attempts to reduce the social and human impact of workplace safety failings. In 2006, it ran "Homecomings", a popular campaign that was later adopted in New South Wales, Queensland and Western Australia, and named the 2007 Australian Marketing Institute Marketing Program of the Year[3]

DanceSafe followed the ideas of social marketing in its communication practices.[citation needed]

On a wider front, by 2007, Government in the United Kingdom announced the development of its first social marketing strategy for all aspects of health.[4]

Two other public health applications include the CDC's CDCynergy training and software application,[5] and SMART (Social Marketing and Assessment Response Tool).[6]

Social marketing theory and practice has been progressed in several countries such as the US, Canada, Australia, New Zealand and the UK, and in the latter a number of key Government policy papers have adopted a strategic social marketing approach. Publications such as "Choosing Health" in 2004,[4] "It's our health!" in 2006; and "Health Challenge England" in 2006, all represent steps to achieve both a strategic and operational use of social marketing. In India, especially in Kerala, AIDS controlling programs are largely using social marketing and social workers are largely working for it. Most of the social workers are professionally trained for this particular task.[citation needed]

A variation of social marketing has emerged as a systematic way to foster more sustainable behavior. Referred to as Community-Based Social Marketing (CBSM) by Canadian environmental psychologist Doug McKenzie-Mohr, CBSM strives to change the behavior of communities to reduce their impact on the environment [7] Realizing that simply providing information is usually not sufficient to initiate behavior change, CBSM uses tools and findings from social psychology to discover the perceived barriers to behavior change and ways of overcoming these barriers. Among the tools and techniques used by CBSM are focus groups and surveys (to discover barriers) and commitments, prompts, social norms, social diffusion, feedback and incentives (to change behavior). The tools of CBSM have been used to foster sustainable behavior in many areas, including energy conservation [8], environmental regulation [9] and recycling [10]
[edit] Types of social marketing

Social marketing uses the benefits and of doing social good to secure and maintain customer engagement. In social marketing the distinguishing feature is therefore its "primary focus on social good, and it is not a secondary outcome. Not all public sector and not-for-profit marketing is social marketing.

Public sector bodies can use standard marketing approaches to improve the promotion of their relevant services and organizational aims. This can be very important, but should not be confused with social marketing where the focus is on achieving specific behavioral goals with specific audiences in relation to different topics relevant to social good (e.g.: health, sustainability, recycling, etc.). For example, a 3-month marketing campaign to encourage people to get a H1N1 vaccine is more tactical in nature and should not be considered social marketing. Whereas a campaign that promotes and reminds people to get regular check-ups and all of their vaccinations when they're supposed to encourages a long-term behavior change that benefits society. It can therefore be considered social marketing.

As the dividing lines are rarely clear it is important not to confuse social marketing with commercial marketing.

A commercial marketer selling a product may only seek to influence a buyer to make a product purchase.

Social marketers, dealing with goals such as reducing cigarette smoking or encouraging condom use, have more difficult goals: to make potentially difficult and long-term behavioral change in target populations.

It is sometimes felt that social marketing is restricted to a particular spectrum of client—the non-profit organization, the health services group, the government agency.

These often are the clients of social marketing agencies, but the goal of inducing social change is not restricted to governmental or non-profit charitable organizations; it may be argued that corporate public relations efforts such as funding for the arts are an example of social marketing.

Social marketing should not be confused with the Societal Marketing Concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.

Social marketing applies a "customer oriented" approach and uses the concepts and tools used by commercial marketers in pursuit of social goals like Anti-Smoking-Campaigns or fund raising for NGOs.
[edit] Social marketing confusion

In 2006, Jupitermedia announced its "Social Marketing" service,[11] with which it aims to enable website owners to profit from social media. Despite protests from the social marketing communities over the hijacking of the term, Jupiter decided to stick with the name.[12] However, Jupiter's approach is more correctly (and commonly) referred to as social media optimization. Another similar, but different marketing approach is Holistic Marketing which also aims to benefit society, but through aligning the values and ethics of employees and owners of a company with their marketing goals, regardless of the product being marketed.
[edit] History of social marketing

Social marketing began as a formal discipline in 1971, with the publication of "Social Marketing: An Approach to Planned Social Change" in the Journal of Marketing by marketing experts Philip Kotler and Gerald Zaltman.[13] However, earlier, social marketing had already been used as a tool for birth control in India, where a persuasion based approach was favored over a legislative approach.[14]

Craig Lefebvre and June Flora introduced[verification needed] social marketing to the public health community in 1988,[15] where it has been most widely used and explored. They noted that there was a need for "large scale, broad-based, behavior change focused programs" to improve public health (the community wide prevention of cardiovascular diseases in their respective projects), and outlined eight essential components of social marketing that still hold today. They are:

1. A consumer orientation to realize organizational (social) goals
2. An emphasis on the voluntary exchanges of goods and services between providers and consumers
3. Research in audience analysis and segmentation strategies
4. The use of formative research in product and message design and the pretesting of these materials
5. An analysis of distribution (or communication) channels
6. Use of the marketing mix—utilizing and blending product, price, place and promotion characteristics in intervention planning and implementation
7. A process tracking system with both integrative and control functions
8. A management process that involves problem analysis, planning, implementation and feedback functions[16]

Speaking of what they termed "social change campaigns", Kotler and Ned Roberto introduced the subject by writing, "A social change campaign is an organized effort conducted by one group (the change agent) which attempts to persuade others (the target adopters) to accept, modify, or abandon certain ideas, attitudes, practices or behavior." Their 1989 text was updated in 2002 by Philip Kotler, Ned Roberto and Nancy Lee.[17] In 2005, University of Stirling was the first university to open a dedicated research institute to Social Marketing,[18] while in 2007, Middlesex University became the first university to offer a specialized postgraduate programme in Health & Social Marketing.[19]

In recent years there has been an important development to distinguish between "strategic social marketing" and "operational social marketing".

Much of the literature and case examples focus on operational social marketing, using it to achieve specific behavioral goals in relation to different audiences and topics. However there has been increasing efforts to ensure social marketing goes "upstream" and is used much more strategically to inform both "policy formulation" and "strategy development".

Here the focus is less on specific audience and topic work but uses strong customer understanding and insight to inform and guide effective policy and strategy development.

http://en.wikipedia.org/wiki/Social_marketing

Read More

AdSense Policies

Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites. AdSense also lets you provide Google search to your site users, while earning money by displaying Google ads on the search results pages.

AdSense outlined

• Get paid for displaying targeted Google ads on your site
• Customize ads easily to match your site's look and feel
• Track your success with online reports
• Read how publishers found success with AdSense in our case studies

How does it work?
1. Choose the type and placement of ad units to be displayed

• Specify where you want ads to appear
• Choose what types of ads can compete for those slots

2. Highest-paying ads display

• Advertisers bid on your inventory in a real-time auction
• Always show the highest-paying ad

3. Get paid

• Google bills advertisers and ad networks
• Get paid through our reliable payment options

More features

• Filter competitors’ or unwanted ads
• Choose within a wide variety of ad formats
• Identify opportunities with performance reports and Google Analytics integration
• Read how publishers found success with AdSense in our case studies

If you have a website that complies with our program policies and eligibility criteria, we encourage you to give a try to AdSense.

Google AdSense Program Policies

Publishers participating in the AdSense program are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

Because we may change our policies at any time, please check here often for updates. Pursuant to our Terms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here.

How does it work?
1. Choose the type and placement of ad units to be displayed

• Specify where you want ads to appear
• Choose what types of ads can compete for those slots

2. Highest-paying ads display

• Advertisers bid on your inventory in a real-time auction
• Always show the highest-paying ad

3. Get paid

• Google bills advertisers and ad networks
• Get paid through our reliable payment options

More features

• Filter competitors’ or unwanted ads
• Choose within a wide variety of ad formats
• Identify opportunities with performance reports and Google Analytics integration
• Read how publishers found success with AdSense in our case studies

If you have a website that complies with our program policies and eligibility criteria, we encourage you to give a try to AdSense.

Google AdSense Program Policies

Publishers participating in the AdSense program are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

Because we may change our policies at any time, please check here often for updates. Pursuant to our Terms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here

Read More

Forex Fixing

An exchange rate is the rate at which one currency may be traded (bought or sold) for another currency. Normally it is more expensive to buy another currency than it is to sell that currency. This differential is referred to as the "spread" and the difference between the buy rate and the sell rate is referred to as the "mid rate".

Unlike gold fixing exchange rate fixing or forex fixing does not have a universal method to globally stabilize the exchange rates. Without any central point of reference, it is up to every country to control their own exchange rates with other currencies in what is now a highly volatile and potentially lucrative but dangerously volatile market.

There are various ways that any country can peg its currency to all the other currencies that it may have forex dealings with. Broadly these fall into three regimes:

• Hard Pegs — No separate legal tender; currency bound by arrangement
• Intermediate — From soft pegging through to tightly managed "floats"
• Floating — Freely managed or freely floating against other currencies, driven by supply and demand economics

Exchange rate fixing or the pegging of an individual country's exchange rate is generally done in an attempt to control that country's inflation. But this may have the undesired effect of slowing growth and even curbing the country's productivity. Assistance from the International Monetary Fund (IMF) is often called upon.

Read More

Engaging users with policy-compliant images and vide

As it's becoming easier and easier to embed videos and pictures on websites, many publishers are now enhancing their current text content with relevant videos and photos. We wholeheartedly support adding these different forms of content to improve the user experience on your site -- hey, we like watching entertaining YouTube videos too! But here's a friendly reminder about keeping our program policies in mind when you choose video and image content for your site.
Before posting videos or pictures on a page with Google ads, put yourself in an advertiser's position and consider whether you would want to have your ad displayed on the page. If your content might potentially be seen as offensive or disturbing, an advertiser may not be comfortable running their ads on that page. Here are a few specific types of content that you can check for:

• Adult or mature: Includes, but is not limited to, images and videos containing sexual activity, full nudity, and lewd poses. Please review this recent post to determine whether your content might fall into this category.
• Violent or gory: Can include images and videos of street-fighting, people hurting each other, or gruesome accidents and their victims.
• Culturally insensitive or hate speech: Includes content promoting racial intolerance or advocating against a specific individual, group, or organization.

Also, keep in mind that publishers may not place AdSense ads on pages involved in the unauthorized distribution of copyrighted materials. Unauthorized copyrighted materials include music, movies, images, or any other copyrighted material that the publisher does not own or license from the copyright owner.

The list above is by no means exhaustive, since there are always some borderline cases which will feature content that may be tame to one person but offensive to another. If you're uncertain about specific pictures or videos, we recommend that you err on the side of caution and refrain from placing this content on pages containing Google ads. In addition, if you host a site with user-generated content, we ask that you continually monitor your network to ensure that ads don't appear alongside the types of content described here.Posted by Dan Zilic - AdSense Publisher Support

Read More

Tips for maintaining an AdSense-friendly site with user-generated content

These days, user-generated content is everywhere, from the comments below newspaper articles, to the photos and videos shared on social networks. So it's no surprise that many publishers are monetizing this type of content with AdSense ads. But, while you're familiar with types of content which are compliant with the AdSense program policies, your users might not be. We understand that it's not always easy to monitor hundreds of new comments, posts, user profiles, videos, or photos every day, so here are a few ideas on how to maintain an advertiser-friendly environment on your pages.


As a quick note before we head into the tips, remember that inappropriate content can come in many forms -- images, forum posts, comments, links, and so on. For example, adult content isn't only limited to pornographic images; it can also be sexually explicit forum posts or spam bot comments with links to adult sites, which aren't permitted by our policies. We recommend reviewing our previous Inside AdSense post on this topic for further clarification and a few tests you can try on your content.

Now for the tips, which we've divided in two sections - 'Prevention' and 'Monitoring'.
Prevention

Here are some recommendations for ways to prevent your ads from appearing alongside user-generated content that isn't compliant with our policies:

1. Publish clear content guidelines and policies that your users will have to accept and adhere to in order to sign up and use your site's services.
2. If you own a photo or video sharing site where users are permitted to upload adult or other non-compliant content, clearly structure your content to avoid placing your ad code in sections/categories containing this type of content. The same idea could also be easily applied to online stores with adult sections or to classifieds sites which offer adult dating classifieds.
3. Ask users to tag their inappropriate content (e.g. sexually suggestive pictures or videos) as being non family-safe. This can help you perform human evaluations of potentially inappropriate content for AdSense ads. You can also try installing keyword filters for content related to adult topics, violence, or drugs, for instance. While we're unable to provide you with details about setting up these filters for your site, we recommend searching for terms such as "keyword filtering" or "content filtering" on Google.com.
4. Implement spambot protection for your comment forms, forums, and guest books. If you need more information on this topic, try a Google search for "spambot protection".

Monitoring

We suggest these tips to ensure that your existing user-generated content pages remain compliant with our policies:

1. Set up ways for your community to monitor itself. For example, try adding a "Report inappropriate content" link to your pages, to allow users to flag content for you to review.
2. Proactively review pages, videos, photos, etc. with high pageviews on a regular basis.
3. Spot-check content based on keywords, content search, or related user accounts. For example, try entering keywords related to inappropriate content in your own search engine and checking the results. Alternatively, you can search on Google.com using the following parameter, replacing 'example.com' with your own site's URL and 'keyword' with a specific word or phrase: "site:example.com keyword".
4. Create editorial policies and exercise moderator control in your comments, forums, and guestbook sections.

We hope you find these tips helpful. You can also read related information and suggestions from our Search Quality Team in a recent post on the Webmaster Central Blog. If you have any other ideas, or if you've already implemented similar measures on your sites with user-generated content, please feel free to leave a comment below and share your experience.Posted by Gergana Marinova - AdSense Publisher Support

Read More

Advertising

A Coca-Cola advertisement from the 1890s

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.


Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Non-commercial advertisers that spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization.
In 2007, spending on advertising was estimated at more than $150 billion in the United States and $385 billion worldwide[citation needed].


History


Edo period advertising flyer from 1806 for a traditional medicine called Kinseitan
Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC. History tells us that Out-of-home advertising and billboards are the oldest forms of advertising.


As the towns and cities of the Middle Ages began to grow, and the general populace was unable to read, signs that today would say cobbler, miller, tailor or blacksmith would use an image associated with their trade such as a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of flour. Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers (town criers) to announce their whereabouts for the convenience of the customers.


As education became an apparent need and reading, as well as printing, developed advertising expanded to include handbills. In the 17th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly sought after as disease ravaged Europe. However, false advertising and so-called "quack" advertisements became a problem, which ushered in the regulation of advertising content.


As the economy expanded during the 19th century, advertising grew alongside. In the United States, the success of this advertising format eventually led to the growth of mail-order advertising.


In June 1836, French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles. Around 1840, Volney B. Palmer established a predecessor to advertising agencies in Boston. Around the same time, in France, Charles-Louis Havas extended the services of his news agency, Havas to include advertisement brokerage, making it the first French group to organize. At first, agencies were brokers for advertisement space in newspapers. N. W. Ayer & Son was the first full-service agency to assume responsibility for advertising content. N.W. Ayer opened in 1869, and was located in Philadelphia.


An 1895 advertisement for a weight gain product.
At the turn of the century, there were few career choices for women in business; however, advertising was one of the few. Since women were responsible for most of the purchasing done in their household, advertisers and agencies recognized the value of women's insight during the creative process. In fact, the first American advertising to use a sexual sell was created by a woman – for a soap product. Although tame by today's standards, the advertisement featured a couple with the message "The skin you love to touch".


Advertisements of hotels in Pichilemu, Chile from 1935.
In the early 1920s, the first radio stations were established by radio equipment manufacturers and retailers who offered programs in order to sell more radios to consumers. As time passed, many non-profit organizations followed suit in setting up their own radio stations, and included: schools, clubs and civic groups.[5] When the practice of sponsoring programs was popularised, each individual radio program was usually sponsored by a single business in exchange for a brief mention of the business' name at the beginning and end of the sponsored shows. However, radio station owners soon realised they could earn more money by selling sponsorship rights in small time allocations to multiple businesses throughout their radio station's broadcasts, rather than selling the sponsorship rights to single businesses per show.


A print advertisement for the 1913 issue of the Encyclopædia Britannica

This practice was carried over to television in the late 1940s and early 1950s. A fierce battle was fought between those seeking to commercialise the radio and people who argued that the radio spectrum should be considered a part of the commons – to be used only non-commercially and for the public good. The United Kingdom pursued a public funding model for the BBC, originally a private company, the British Broadcasting Company, but incorporated as a public body by Royal Charter in 1927. In Canada, advocates like Graham Spry were likewise able to persuade the federal government to adopt a public funding model, creating the Canadian Broadcasting Corporation. However, in the United States, the capitalist model prevailed with the passage of the Communications Act of 1934 which created the Federal Communications Commission. To placate the socialists, the U.S. Congress did require commercial broadcasters to operate in the "public interest, convenience, and necessity". Public broadcasting now exists in the United States due to the 1967 Public Broadcasting Act which led to the Public Broadcasting Service and National Public Radio.
In the early 1950s, the DuMont Television Network began the modern practice of selling advertisement time to multiple sponsors. Previously, DuMont had trouble finding sponsors for many of their programs and compensated by selling smaller blocks of advertising time to several businesses. This eventually became the standard for the commercial television industry in the United States. However, it was still a common practice to have single sponsor shows, such as The United States Steel Hour. In some instances the sponsors exercised great control over the content of the show—up to and including having one's advertising agency actually writing the show. The single sponsor model is much less prevalent now, a notable exception being the Hallmark Hall of Fame.


The 1960s saw advertising transform into a modern approach in which creativity was allowed to shine, producing unexpected messages that made advertisements more tempting to consumers' eyes. The Volkswagen ad campaign—featuring such headlines as "Think Small" and "Lemon" (which were used to describe the appearance of the car)—ushered in the era of modern advertising by promoting a "position" or "unique selling proposition" designed to associate each brand with a specific idea in the reader or viewer's mind. This period of American advertising is called the Creative Revolution and its archetype was William Bernbach who helped create the revolutionary Volkswagen ads among others. Some of the most creative and long-standing American advertising dates to this period.


The late 1980s and early 1990s saw the introduction of cable television and particularly MTV. Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertising message, rather than it being a by-product or afterthought. As cable and satellite television became increasingly prevalent, specialty channels emerged, including channels entirely devoted to advertising, such as QVC, Home Shopping Network, and ShopTV Canada.


Marketing through the Internet opened new frontiers for advertisers and contributed to the "dot-com" boom of the 1990s. Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. At the turn of the 21st century, a number of websites including the search engine Google, started a change in online advertising by emphasizing contextually relevant, unobtrusive ads intended to help, rather than inundate, users. This has led to a plethora of similar efforts and an increasing trend of interactive advertising.


The share of advertising spending relative to GDP has changed little across large changes in media. For example, in the US in 1925, the main advertising media were newspapers, magazines, signs on streetcars, and outdoor posters. Advertising spending as a share of GDP was about 2.9 percent. By 1998, television and radio had become major advertising media. Nonetheless, advertising spending as a share of GDP was slightly lower—about 2.4 percent.


A recent advertising innovation is "guerrilla marketing", which involve unusual approaches such as staged encounters in public places, giveaways of products such as cars that are covered with brand messages, and interactive advertising where the viewer can respond to become part of the advertising message.Guerrilla advertising is becoming increasing more popular with a lot of companies. This type of advertising is unpredictable and innovative, which causes consumers to buy the product or idea. This reflects an increasing trend of interactive and "embedded" ads, such as via product placement, having consumers vote through text messages, and various innovations utilizing social network services such as Facebook.


Public service advertising

The same advertising techniques used to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues, such as HIV/AIDS, political ideology, energy conservation and deforestation.


Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences. "Advertising justifies its existence when used in the public interest—it is much too powerful a tool to use solely for commercial purposes." Attributed to Howard Gossage by David Ogilvy.
Public service advertising, non-commercial advertising, public interest advertising, cause marketing, and social marketing are different terms for (or aspects of) the use of sophisticated advertising and marketing communications techniques (generally associated with commercial enterprise) on behalf of non-commercial, public interest issues and initiatives.


In the United States, the granting of television and radio licenses by the FCC is contingent upon the station broadcasting a certain amount of public service advertising. To meet these requirements, many broadcast stations in America air the bulk of their required public service announcements during the late night or early morning when the smallest percentage of viewers are watching, leaving more day and prime time commercial slots available for high-paying advertisers.
Public service advertising reached its height during World Wars I and II under the direction of more than one government.


Source :  http://en.wikipedia.org

Read More

Forex Bank

Forex AB is a Swedish financial services company. The company was started in 1927 as a currency exchange service for travellers, at the Central Station in Stockholm. The owner of Gyllenspet's Barber Shop, according to the legend, discovered that most of his customers were tourists in need of currency for their trips. The owner began keeping the major currencies on hand.

The company was subsequently acquired by Statens Järnvägar (now SJ AB), the Swedish State Railways, which expanded the operations until it was sold off to one of the managers, Rolf Friberg, in 1965. The company was the only one apart from the banks that was licensed to conduct currency exchange in Sweden.The company, which is still wholly owned by the Friberg family, has expanded into Denmark, Finland and Norway and has over 80 shops, often located at train stations or airports. The decrease in the business brought on by introduction of the euro has made the company look for alternative sources of revenue, like applying for a banking licence and attempting to move into more regular transaction services, earlier handled by Svensk Kassaservice, a subsidiary of the state owned Swedish postal company, Posten.

Since 2003 Forex is a licensed bank.

Source :  http://en.wikipedia.org/wiki/Forex_Bank

Read More

Determine Target To Achieve Your Success

Just before the new year 2011 Kang Salman write 14 to urge on the paper you want to accomplish in kang salman this year and one of them is the "Blog entry alexa ranking 250,000 in late April" Actually, my site was just starting a blog activity for 7 months. and perhaps it is too forced. remember my Alexa ranking was still in the range of 36 million. I was pessimistic in the middle of the road is still in the rankings February 1 million. Praise alhamdulillh Gratitude to Allah SWT. without thought to the end goal kang salman at the beginning of a new year can be more quickly achieved. This is not out of support for my sister who always say "how blogs?".

shoot your target

There is intent and purpose of why I talk about this. Not for fun or sombang but kang salman motivating buddies virtual information to have ideals that you want to accomplish. let's say you want to get rich but you do not have a target and think about it is tantamount to lying. Therefore, we must have a target that you want to accomplish. For example at this age I have been working in a nice place. In atumatis if you remember them constantly it will mengsugesti ourselves without you knowing yourself so that you will move towards the target that you create. Here is the function of Management and Strategy play.

1.  Make plans for the future of your / your site current governance (in this Blog / Website) Of course, using the management functions of Planing, organizing (time), Actuating, Conttrolling. 
2. Find what method you can do. Pikirkankan how to implement what you've planned in earlier no.1 
3. Make a time limit on yourself or your blog. for example the end of June this Blog Alexa ranking order 200.000 
4.  Start Moving! do your duty. and consistent discipline is the main Kuci which can encourage your success 
5. Evaluate the results of your work. this is so important, because with the evaluation we can know what things should be maintained, wrote that, in the increase or on leave to promote the progress of our Blog.

Maybe that's all that can kang salman convey. essentially we must have ideals. and the target. if both are running simultaneously is not impossible that your goals can be achieved more quickly.

Read More

7 Tips to write a good article

Usually beginner bloggers who find it difficult to fill many blog content. Many also felt unable to write interesting content. Salman kang also experience it first. Always just feel something is missing with my writing. and always ask my friends at college think you little bro, my article was not interesting? "and sometimes comes a sense of fear," What there will be many people who are interested in my writing this? "

But, now thanks Thank God no longer. My blog visitors are able to say not bad for a size 6 6 months of age. Here Kang salman Want to shere science. Mau ga tips for writing articles that attract visitors and happy growing memaca your works?
Write with sincerity. writes with sincerity (heart) is to write without any coercion, such as pursuit of deposit so that makes us become rilex and comfortable. You will not experience difficulty in finding words and will flow only on its own, write all you want to write. A good blog that usually has original content and written with a vengeance. So, you can write whatever you like, remove all the imagination you for life you also can enter into a post. In addition, your writing does not seem forced.

1. Write useful. Successful blog to understand what their readers like. All persons who access this blog will not go away empty-handed. So, we have to write something useful for others. Provide information that you have for all visitors. In order, the visitor does not feel in vain have come to your blog.
2. Find a solution to the problems of others. The first time before trying to solve the problems of others, you must know exactly who your readers. So you can analyze what the usual difficulties they face. Well, then you can help them find the right solution for the problem. But if you do not have a reader (typically experienced by new bloggers) you can read other blogs that have the same target audience. Just mention this blog you reference. If you really have no idea blank to offer solutions to the visitors. Try and learn the problems that commonly phrased reference your blog visitors. Look at the comments bBiasanya visitors like to express their problems. Then you write their problem-solving, according to the version you own.
3. Do not just write about yourself. 'll Reduce a lot of visitors who do not like. They'll think you made a blog just to show off (narcissistic) passable facebookan aja deh!. Not if you have this serious? Have you ever met a blog whose contents like a diary? Well yes I think a lot of numbers. And it seems the model vent blog like this is not much favored visitors. Except when the contents of their writings contain much useful information for visitors. Not just write daily activities such as writing in the diary book alone. So what should you do for your blog is not like a diary? You should be aware if you write on the blog is not intended only for yourself. But you also wrote to many people all over the world. By sharing what you can but also share what is learned a lot of people. Do not merely bicarain yourself. 
4. Touch your readers. Try to make your interaction with our readers. How how? Surely not just by replying to comments that readers provide. But, you can create a kind of contest that interests your reader. Eg for giving the best comment will be given a free ebook gift. if my other friends again. "For articles that tell the best trick will get a free ebook, and will in postingkankan on this blog." It's up to how what would you do kang salman sure you have a better idea anymore.
5. Create a compelling headline. Headline or title to be a determining factor for the success of interested visitors to your blog. Why? Yes because whoever who wants to join in the blog title would read his writings first. No matter how interesting the content that you create if the title is not enticing pengunjng, O vain. Well, to make the post title is deadly, you can learn from other blogs. Just look at the titles that exist in popular blogs. Learn what makes the title could entice you to open it. Then please modeled title that makes you spellbound this. What they often use the phrase asked, taking the title Bagaimanah what, where, etc., using the imperative sentence, or even whether a short title such as newspaper headlines? Whatever to select which one.
6. Focus on something important. Do not bother yourself with things that do not benefit much to increase your blog traffic. A simple example, you were too busy looking for the perfect image for blogs or blog posts km or even the widget. Continue for example you too long to design the layout and format tweaking pages. walah tuh .. really annoying! 
7. Determine what is most essential to your blog? And focus on this important matter alone. Do not waste your time with activities that make you complacent. If for kang salman himself wrote the content and interact with readers that two things are more important than anything. So I minimize any activity not related to two things. So that I can use my other time for more productive things.

reference: http://asksalman19.blogspot.com/2010/04/7-kunci-sukses-menulis-artikel-demi.html

Read More